ABOUT US
Roop Jewels is not just a brand — it’s a story of legacy, trust, and timeless beauty that began in 1935.
Founded by Late Shree Ram Swaroop Verma, the name “Roop” itself is inspired by his identity — carrying forward his vision of elegance, craftsmanship, and honesty. What started as a small beginning has grown into a trusted name across generations.
Today, his legacy lives on through his family — led by his son Mr. Sanjay Verma, daughter-in-law Mrs. Manju Verma, and the next generation, Priyanka Soni — blending tradition with modern creativity.
From our offline store, where we have served customers with gold, diamond, and silver jewelry for decades, we now step into the digital world — beginning with luxury 92.5 sterling silver jewelry designed for everyday elegance.
At Roop Jewels, we believe luxury should not wait for special occasions.
It should be a part of your everyday life.
Because every piece you wear is not just jewelry — it’s a continuation of a legacy, and a reflection of your own Roop.
WHATDOES THE NAME “ROOP” MEAN?
The word “Roop” (रूप ), comes from Sanskrit and Hindi, meaning:
Beauty. Form. Identity.
At Roop Jewels, we believe jewelry is more than decoration it is a reflection of who you are. Whether your style is soft, bold, minimal, or expressive, your jewelry becomes a part of your personality - your Roop.
“Not Just Jewelry, It’s Roop - A Form of You.”
ABOUT OUR OFFLINE STORE
ROOP JEWELS
Bada Bazar, Baghpat, Uttar Pradesh – 250609
Our physical store has been serving customers with trust and excellence for decades. Known locally for our authenticity and craftsmanship, we offer a wide range of:
- Gold Jewelry
- Diamond Jewelry
- Silver Jewelry
With a legacy built since 1935,
our store stands as a symbol of quality, honesty, and long-term relationships.
Now, as we step into the digital space, we are starting with sterling silver jewelry online, bringing the same trust to customers across India.
MEET OUR FOUNDERS
Mr. Sanjay Verma, Founder & CEO at ROOP JEWELS, is the driving force behind the brand’s legacy of trust and excellence. With decades of experience in the jewelry industry, he carries forward a heritage dating back to 1935.
Building strong customer relationships through honesty, quality, and craftsmanship. His expertise across gold, diamond, and silver jewelry has made Roop Jewels a name people trust.
Mrs. Manju Verma, Founder & CEO at ROOP JEWELS, brings warmth, tradition, and emotional depth to the brand.
A graduate in Bachelor of Arts (BA), she blends her academic foundation with years of experience in understanding customer needs and preferences. Her natural sense of elegance and connection with people has helped shape the brand’s personal touch.
Priyanka Soni, Co-founder and Creative Director of ROOP JEWELS (925 Sterling Silver), brings a fresh, modern perspective to the brand.
A graduate from (National Institute of Fashion Technology) NIFT, with a strong foundation in Fashion Lifestyle and Product Design, she has developed a keen eye for detail and aesthetics. She leads Roop Jewels creative and digital vision-blending tradition with contemporary style and shaping pieces that are both elegant and expressive.